How Prudential RideLondon can steer you and your investments into shape


Health and finances: they are the two most common things people worry about as they get older. Thankfully, tackling these problems has never been easier.

The key to success is adopting healthier lifestyle habits and making sure your investments provide a solid foundation for your later years.

The good news is that Prudential has it covered.

As well as years of experience in ensuring people’s future finances are in good shape, it’s also dedicated to helping improve their quality of life.

Prudential’s Big Goals, Small Steps campaign reveals simple changes that can be made to radically transform both health and finances.

This includes quick and easy tips on eating more healthily, exercises for the over-40s, and ways to confront medical problems.

There are financial hints too, such as how to control cash flow, planning for the longer term, and maximising retirement income. And, through its sponsorship of events such as Prudential RideLondon — an annual three-day festival of cycling — it encourages more healthy and active travel.

This incredible event, which began in 2013, combines the fun of a free family ride in central London with the excitement of watching some of the world’s best professional cyclists in action.

Such incentives illustrate Prudential’s dedication to helping people stay financially fit — and healthy — for longer.

Discover more at

Win a Brompton bike

Fancy taking on the challenge of Prudential RideLondon in 2018? Prudential has teamed up with Brompton to offer you and your guest a prize package that includes a Brompton bike each, two places in the Prudential RideLondon-Surrey 46 or 100 on 29 July 2018, and overnight accommodation in London the night before.
For details of how to enter, go to 

Terms & Conditions: 18. Promotion closes at 17:00 on Tuesday, 1 August. Read full Terms & Conditions at before entering. Promoter: Prudential


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